However, it was when I met with Phlur’s Creative Director Chriselle Lim nearly a month ago to preview the fragrance brand’s ...

PHLUR’s journey in clean fragrances started in 2015 with a simple mission: bring transparency and sustainability to perfumery. Their newest creation, Golden Rule EDP, has exploded across TikTok ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Phlur is everywhere. A staple of #PerfumeTok, the brand led by co-owner and creative director ...