Phlur was bought by fashion stylist and influencer Chriselle Lim in 2021, and its hit fragrances have repeatedly sold out ...

Nevertheless, my inner fragrance-fanatic compelled me to inquire…which sparked my ongoing love affair with Phlur’s Missing Person Eau de Parfum. I’m hardly the only person magnetized by the ...

Phlur’s Vanilla Smoke proves that body mists can be just as rich, nuanced, and long-lasting as their pricier perfume counterparts. When I opened the package containing Phlur’s Vanilla Smoke ...

PHLUR’s journey in clean fragrances started in 2015 with a simple mission: bring transparency and sustainability to perfumery. Their newest creation, Golden Rule EDP, has exploded across TikTok ...

At the 2025 Forbes 30/50 Summit Elisa Bruno, CEO, Level Shoes, Lucy Goff, Founder, LYMA, Chriselle Lim, Founder & Creative Director, PHLUR and Moderator: Huma Abedin, Vice Chair, 30/50 Summit ...

Ahead, influencer and Phlur founder Chriselle Lim tells Bustle about her history with fragrance, the power of beauty rituals and the products she swears by. “For me, fragrance has always been ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Phlur is everywhere. A staple of #PerfumeTok, the brand led by co-owner and creative director ...

For a soft, cosy hit on more of a budget, you can't beat Phlur's new Caramel Skin Body Mist. It envelops you in sugar sweetness, with creamy milk, vanilla and sandalwood in there for good measure.