Personas are fictional descriptions of target users and are used to focus development teams on the human needs of the people for whom they build products. Although they have been a mainstay of UX and ...

Persona series' male protagonists reflect theme of growing up in coming-of-age stories - high school years symbolize transition to adult life. Producer Kazuhisa Wada explains male protagonists in ...

He laid out a strategic UX model, which follows from a "model of models", proposed by Scott Berinato of the Harvard Business Review. You can see Berinato's image here, but he defines four models on ...

Hence the flailing about on the internet. A series of increasingly esoteric Google searches led me to the idea of Personas within UX. As someone who loves creating characters, either when writing bad ...