Hosted on MSN27d
Max Muhleman, pioneering sports marketer who helped launch Panthers and Hornets, dies at 88
The Panthers started selling PSLs as a way to finance the stadium that Richardson wanted to build in uptown Charlotte well before the city was awarded an NFL team. The Panthers had already sold ...
The Big Lead27d
Sports marketing magnate dies; his invention of the PSL transcended Charlotte scene
By 1999 he was being brought in to sell PSLs for the Houston Texans' new stadium project. Hornets and Panthers fans with a sense of irony can don a leather jacket in his honor.
Legendary Sports Marketer Who Helped Start NFL, NBA, NASCAR Teams Dies
Charlotte-based teams in the NFL, NBA and NASCAR owe their origin story to the vision of a legendary sports marketer who died Saturday at age 88.
Newsday27d
Max Muhleman, who revolutionized seat licensing and helped bring pro sports to Charlotte, dies at 88
That is when Muhleman invented the concept of the PSL, where fans could pay a one-time fee for the annual right to buy season tickets. The Panthers sold more than 55,000 PSLs and the millions ...
Sports Illustrated5d
Panthers should already be targeting this rising star pass rusher
The Carolina Panthers will have a laundry list of needs heading into the NFL offseason, but one of their biggest holes is definitely their pass rush. The Panthers tallied just 32 sacks in 2024 ...
WTVD27d
Max Muhleman dies at 88; helped Charlotte land pro teams
That is when Muhleman invented the concept of the PSL, where fans could pay a one-time fee for the annual right to buy season tickets. The Panthers sold more than 55,000 PSLs and the millions ...