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Max Muhleman, who revolutionized seat licensing and helped bring pro sports to Charlotte, dies at 88
That is when Muhleman invented the concept of the PSL, where fans could pay a one-time fee for the annual right to buy season tickets. The Panthers sold more than 55,000 PSLs and the millions ...
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Max Muhleman, pioneering sports marketer who helped launch Panthers and Hornets, dies at 88
with tens of thousands of future Panther fans paying anywhere from $600 to $5400 per seat for the right to buy that same seat every year. Many original “PSL holders” still remain with the team ...