The initiative is expected to drive revenue by enhancing the overall movie-going experience, even if few films manage to draw large audiences.

Before entering a cinema, patrons are asked to check in any outside food, among other items they may have on them, but a woman claims she had to leave a “half-eaten” snack with PVR authorities.

PVR Inox expects to attract new patrons, including those who may not want to choose between having a drink and watching a movie, the second person said. With the abundance of content available for ...

PVR INOX plans to serve alcohol at premium theatres in Bengaluru and Gurugram. Will this move elevate the movie experience or ...