Do not settle for outdated metrics. Discover the crucial PPC KPIs needed for driving sustainable and profitable business outcomes.

During competitive research, Wappalyzer lets you identify which ad platforms and tracking tools your competitors use. This intelligence helps you make smarter decisions about your own PPC strategy ...

The platform’s default PPC automation settings are optimized for its own metrics, so advertisers must take greater control of their bids, targeting and ad copy to ensure a strong ROI.