With Google's automated PPC settings being optimized for its own performance metrics, advertisers must manage their bids, ...

Learn how to connect search, AI, and PPC into one unstoppable strategy. In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize ...

Over the past decade, I’ve sat through roughly 1,175 PPC client meetings – yes, I did the math. While experience is the ultimate teacher, sometimes the next best thing is learning from someone ...

This article compiles our favorite PPC tips, which have worked wonders in helping SaaS campaigns rise above their competitors. 1. Focus on micro-conversions If your business is running PPC ads, it ...

Read about the unique challenges for the second-hand ecommerce market, accounting for fast-moving stock and five strategies ...

With so many PPC agencies claiming to be experts, how do you separate true performers from the ones who just talk a good game ...

Search Engine Land » PPC » Templates, tactics, and tips from 1,000 high-converting pages Chat with SearchBot Please note that your conversations will be recorded. If you’re managing multiple ...

Pay-per-click (PPC) search marketing is well positioned to sidestep much of the inclement economic weather, and here are 10 things you can do now to avoid (most of) the guillotines looming over your ...