Google has expanded the Search themes limit in PMax campaigns to 50, giving advertisers greater control over campaign ...

Google’s PMax update brings overdue visibility with channel, asset, and search term reporting—sparking a mix of optimism, ...

Join 75,000+ Digital Leaders. Learn how to connect search, AI, and PPC into one unstoppable strategy. In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers ...

Scaling PPC across borders? Here’s how to streamline operations and keep campaigns performing across multiple markets.

10. Relevancy! Relevancy! Relevancy! In case you missed the common theme throughout: Relevancy is the most important element of PPC search engine marketing. If you ignore relevancy, you will likely be ...

Pay-per-click (PPC) search marketing is well positioned to sidestep much of the inclement economic weather, and here are 10 things you can do now to avoid (most of) the guillotines looming over your ...

Digital Silk, an award-winning agency focused on creating brand strategies, custom websites and digital marketing campaigns, is spotlighting the latest paid advertising trends helping U.S. brands ...

PPC marketing isn’t easy. Juggling campaigns across Google, Microsoft Bing, and social platforms while maximizing every click is a challenge – and those clicks aren’t cheap. That’s why ...