For the purposes of this post, we will focus on the relationship between landing pages and pay-per-click (PPC) campaigns; however, the following best practices can be applied to all traffic sources.

Search Engine Land » PPC » Bluesky for PPC: What you need to know Chat with SearchBot Please note that your conversations will be recorded. Bluesky is quickly gaining attention as a growing ...

Marcus is managing director of the UK SEO and digital marketing company Bowler Hat that focuses on helping businesses with their SEO & PPC, but also on training internal staff to help empower ...