The Sacramento Poor People's Campaign has condemned the Trump administration's executive actions, which they claim are an ...

Scaling PPC across borders? Here’s how to streamline operations and keep campaigns performing across multiple markets.

While appealing, it often means the agency retains account ownership, which can be problematic if you ever want to take control of your campaigns. If you’re comfortable never owning your PPC ...

From language and currency decisions to balancing cultural relevance and performance, here's how to run Google Ads across ...

Tap your CRM’s hidden insights. Cluster audiences, craft persona-driven ad copy, and optimize site content to boost paid ...

Stretch your budget by trimming underperforming keywords, adopting value‑based bidding, and testing emerging channels for ...

The federal election campaign has been a learning experience for Adam Harding, The People’s Party of Canada (PPC) candidate for Cardigan.

Build Low-Cost, Top-Of-Funnel Remarketing Audiences Most B2B companies base their PPC solely on last-click attribution in sales-lead campaigns. This ignores the “Rule of 7,” which asserts that ...

People’s Party of Canada leader Maxime Bernier took aim at “fake Conservatives” and urged supporters to forgo strategic ...

The campaign, designed and executed by PPC.co's senior media buying and data strategy teams, centered around a full-funnel restructuring of the client's paid media channels. The result was a 42% ...