“We’ve never really pulled that lever [on April Fools’ Day] before, and knowing that National PB&J Day is on April 2, it was just so perfect.” Interestingly enough, Reese’s says it ...

Reese's is releasing PB&J Grape Big Cup and PB&J Strawberry Big Cup (Image via Reese's/PR Newswire) Reese's, the iconic peanut butter cups brand, is launching all-new PB&J Big Cups. After the ...

Please. The joke's over – now for the real treat. Today, on National PB&J Day, we're revealing the actual surprise: Reese's PB&J Big Cups are here! Everything you love about PB&Js and chocolate ...

The confection brand announced on Tuesday — National PB&J Day — that it is launching Reese’s PB&J Big Cups. The brand sidesteps the ongoing PB&J debate over which jelly flavor is best ...

The Hershey Company has unveiled its latest product, Reese's PB&J Big Cups, following an April Fool's Day prank that had fans speculating about a foray into the sandwich business. The announcement ...

It’s confident in what it does but it has a good time,” Blette says. “We’ve never really pulled that lever [on April Fools’ Day] before, and knowing that National PB&J Day is on April 2, it was just ...

Fans thought we were getting into the sandwich business, but the real joke? Missing out on the new Reese's PB&J Big Cups Of course, stepping into the PB&J world comes with one big question ...