After using OUAI Detox Shampoo, I’ve seen some impressive results, but is it really worth the hype? Here’s the honest truth ...

Mane, her hair tools brand available at Sephora, is teaming with Ouai, the brand she founded in 2016 and sold to Procter & Gamble in 2021. Atkin holds the title of founder at both brands ...

I finally tried the Ouai leave-in conditioner, and it’s been a game changer for my dry, frizzy hair. Shop the summer beauty ...

Just in time for that long-overdue weekend getaway or your spontaneous last-minute trip to Langkawi, OUAI is making packing ...

At 300ml a bottle, they are the exact same size as the OUAI Medium Shampoo and Conditioner that cost £28 each at Boots. If ...

What if you could achieve that great style using just one product? Thousands have discovered that the secret is the OUAI Leave-In Conditioner, which is so popular it's earned thousands of global ...

Celebrity hairstylist Jen Atkin's OUAI haircare line is launching its first pet product The Kardashians are know for many things, among them their long, luxurious, luminous locks. The lady behind ...

Fine hair has the tendency to look oily and limp easily, but the right products can be transformative. The best shampoos for ...

In executive moves, global skin and personal care president Markus Strobel retired in August 2024. Freddy Bharucha was ...

I’ve found that OUAI Detox Shampoo really works by lifting away all the buildup from dry shampoo, styling products, and oils. It’s packed with apple cider vinegar, which gives my scalp that ...