The technology giant wants to make it easier for consumers to use ChatGPT for shopping in categories like apparel, beauty and electronics.

OpenAI is now letting users shop easily via ChatGPT as the chatbot will find you the best fitting products for your needs or wants.

The company just announced that all users, including on the free tier, can shop from ChatGPT Search. "You can now search for a product, compare options and buy products in ChatGPT," OpenAI said in a press release.