Rethinking ad metrics: why OOH deserves a seat at the table
Alcorn pointed out that campaign analysis is only as strong as the data it receives. “Your campaign analysis is only as good ...
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OOH To Skyrocket Its Growth with Technical Innovation: Dr. Yogesh Lakhani CMD of Bright Outdoor Media Limited
1,270 Cr. The digital radio replacing the old model is the lookout for consumers integrating innovation and outlook. Radio advertising compared to the OOH fails to make any impact due to its major ...
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While IOAA is key, a more formal regulatory model is needed: Imtiyaz Vilatra, Posterscope
Imtiyaz Vilatra, Chief Executive Officer of Posterscope India opines that one of the critical concerns in OOH has been the ...