Youth-centric gaming and social platform Roblox has earned positive notices from Wall Street analysts for its new advertising ...

When consumers don’t feel culturally represented in online advertising, they’re less likely purchase from certain brands. Which is why some brands, including Haleon-owned over-the-counter pain ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. “Have you ever clicked your mouse right here? You will.” So read the ...

Running online ads is like throwing a party—you want the right people showing up, having fun, and no troublemakers crashing it.

With competition coming from all angles and unshakable consumer "ad blindness," brands must find ways to reach niche audiences with the right messaging at the right time. Audience targeting is ...