A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

There’s something undeniably thrilling – and slightly unsettling – about learning that scientists have somehow coaxed our ...

Move over Pantone, a group of scientists said they have found a new color that very few, make that extremely few, people have ...

Scientists discover new color 'Olo' that humans can only see with special laser technology. A research team from UC Berkeley ...

The new color, "olo," is a hyper-saturated version of blue ... Getty Never miss a story — sign up for PEOPLE's free daily newsletter to stay up-to-date on the best of what PEOPLE has to offer ...

Scientists say they’ve discovered a new color called "olo," seen only by five people using laser-based retinal stimulation. The color was created by targeting a single type of cone cell in the ...

And the new color enabled by Oz is named “olo,” a reference to its theoretical color space coordinates, which are [0,1,0]. [ Related: Animals only see in black and white and 5 other color myths.

It is called “olo” and it is a shade of blue-green, according to the BBC. The U.S.-based scientists discovered it by doing something most of us are told not to do: shining a laser into a ...