Scientists at the University of California, Berkeley, who have witnessed the new color they dubbed "olo" described it as a deep, rich blue-greenish hue that can't be seen with the naked human eye.

Named "olo," this new shade has only been seen by five people so far. It's described as a vivid blue-green, unlike anything your eyes could see on their own. But to witness it, you’d need a high ...

Scientists say they’ve discovered a new color called "olo," seen only by five people using laser-based retinal stimulation. The color was created by targeting a single type of cone cell in the ...

Scientists recently announced they have discovered a new, never-before-seen color called olo—but most of us still won’t be seeing it anytime soon. Last Friday, a team of researchers published ...

The new color, "olo," is a hyper-saturated version of blue-green Getty Scientists conducting targeted retinal stimulation claim to have discovered a new color. In a study published in Science ...

Scientists at the University of California, Berkeley, who have witnessed the new color they dubbed "Olo," described it as a deep, rich blue-greenish hue that can't be seen with the naked human eye.

It’s incredibly saturated.” Prof Ng, who was one of five people to take part in the experiment, told BBC Radio 4's Today programme that olo was "more saturated than any colour that you can see ...