The hue, more saturated than anything in the visible world, would pair well with natural textures, neutrals and even a ...

Scientists at UC Berkeley have developed a new platform called "Oz" that can simultaneously control up to 1,000 ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

Researchers isolated one kind of cone in the eye and aimed lasers at it to allow subjects to see a super vibrant teal shade ...

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

Scientists have unveiled Olo, a new colour invisible to the naked eye, through specialized laser technology called Oz. This ...

The researchers had essentially created a new visual signal in the brain: a color sensation produced by M-cone activation ...

The newly described method and prototype machine is called the Oz Vision System, (a not-so-subtle nod to reaching somewhere ...

A team of scientists in California say they have discovered a new color they named Olo, but you can't see the "most intense ...

“It was breathtaking.” Researchers say they’ve discovered a new color called “olo” – similar to a peacock blue. Professor Ren ...

THE world is full of colour – but there’s more than what meets the human eye. There is an untold number of “impossible ...

Let’s say you go around your whole life and you see only pink, baby pink, a pastel pink,” said Ren Ng, an electrical engineer ...