Scientists at the University of California, Berkeley, who have witnessed the new color they dubbed "olo" described it as a deep, rich blue-greenish hue that can't be seen with the naked human eye.

Scientists recently announced they have discovered a new, never-before-seen color called olo—but most of us still won’t be seeing it anytime soon. Last Friday, a team of researchers published ...

And the new color enabled by Oz is named “olo,” a reference to its theoretical color space coordinates, which are [0,1,0]. [ Related: Animals only see in black and white and 5 other color myths.

When M cones were stimulated, the color "olo" (a.k.a. "0, 1, 0"), based on the Oz's 3D color map was discovered. The new color is described as a blue-green color with saturation cranked way up.

With this technique, the researchers enabled five people to see a new color, dubbed "olo," which the study participants described as a "blue-green of unprecedented saturation." The researchers ...

Olo Inc. (OLO) could be a solid choice for investors given its recent upgrade to a Zacks Rank #2 (Buy). This upgrade primarily reflects an upward trend in earnings estimates, which is one of the ...

Olo Inc (NYSE:OLO) exceeded the high end of its revenue and non-GAAP operating income guidance ranges for Q1 2025. The company added approximately 2,000 net new locations, bringing the total to ...