Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

The color, dubbed olo, is described as an intensely saturated teal. Researchers say it might have applications in ...

Researchers at the University of California, Berkeley, have discovered a way to trick the human eye into seeing a new, highly ...

Scientists discover new color 'Olo' that humans can only see with special laser technology. A research team from UC Berkeley ...

Seemingly an intense, saturated teal, the brand new color has been dubbed ‘olo’ by scientists. Only five people (four male ...

The lab experiments expanded the perception of the eyes and enabled them to see hues that could not be recreated in reality ...

Published in Science Advances, the paper describes an audacious experiment involving lasers, the retina, and a shade so ...

Five people have been able to perceive a colour never before seen by human eyes, after researchers used lasers and tracking ...

Here's the nerdy but cool part: our eyes use three types of cone cells to see colour: S-cones for blue, M-cones for green, ...

Scientists claim to have found a “new” colour called olo, but it kinda looks familiar. Move over blue, green, and that ...

Scientists in the US have achieved a groundbreaking feat by enabling five individuals to perceive a completely new color, ...