"A" refers to Nurofen ® forte, "B" refers to Migränin ® and "E" refers to Eudorlin ® extra. *Calculated from measured height (m) and weight (kg).

In 2020, after 5 years of declining sales, Nurofen faced a devastating and unforeseen challenge: a global pandemic, in which ibuprofen was (wrongly) demonised by health professionals, causing sales to ...

GGTacquired Nurofen in the middle of 1988. It was a challenge to build on the brand's success since launch. However, analysis of the market and brand presented opportunities for further development.