Dettol, Lysol, Durex, and Nurofen owner Reckitt has delivered a mixed financial performance for 2024, with modest ...

Nurofen has been “redefining what it means to lead” by breaking away from category norms to focus on emotional storytelling rather than efficacy messages. The brand, which is owned by Reckitt, was ...

Why is this work relevant for Creative Effectiveness? Nurofen had suffered 5 years of decline and when things looked like they couldn't get any worse, health professionals publicly demonised the brand ...

This paper aims to show how advertising helped to maintain the momentum of a maturing brand in the face of strong competition, intransigent consumer habits and tight restrictions imposed by ...

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Nurofen unveils its latest TV ad created by Mother London in which the brand's courageous super hero, Nuro, fights a ...