Zoomers are huffing and puffing over this puffer. Gen Z fashionistas are feeling buyer’s remorse over The North Face’s viral puffer jackets, claiming the too-trendy garment spoils every ensemble.

I’ve scoured the high street for the best puffer jackets for women that are in stock. Here’s how I chose them: £216 (SAVE 40%) AT THE NORTH FACE $380 ... is a lovely long puffer jacket ...

You can’t go wrong with The North Face’s iconic puffer jacket. It comes in a few different color options, but serious bonus points go to the colorblocking on this particular windproof coat ...

We turned to Laura Kinman, product line director of women’s sportswear at Patagonia ... It fits the same as my long sleeve puffer jacket from North Face with the same great quality and style.