As consumers tire of relentless micro-trends and the damage of fast fashion, a surprising aesthetic is quietly dominating social feeds in 2025: normcore. Normcore — the minimalist ...

You’re probably still trying to get to grips with normcore as a fashion trend, never mind what it means for your fortnightly wax. To recap, normcore is all about trying very hard to look as ...

This shift prompts a revisit to normcore, a trend that defined the 2010s and seems to be creeping back into the cultural conversation. Coined by the New York trend forecasting group K-HOLE in ...

Normcore is a fashion trend (though some, including Vice, insist it's more of a joke). The trend has many different looks, but it hinges on one premise: the wearer opts for clothes meant to be ...

Being boring is now beautiful. In fact, it’s downright trendy. The newest fashion craze sweeping the hipster nation is a rewind of the early 1990s, when stonewashed jeans, big white sneakers ...

The Auralee show, and others from the first blush of Paris men’s fashion week, swirled with the ghosts of normcore, that aughts movement of wearing pedestrian, mundane clothes as an anti-fashion ...

I GET A STEADY stream of letters from buyer-intenders asking my advice on new cars. Obviously, by the time people turn to me they are pretty desperate. Most have families, a goodly household ...

Minnesota Gov. Tim Walz single-handedly launched “weird” as the Democrats’ go-to insult for the MAGA crowd this summer. Now he and Vice President Kamala Harris, who has chosen Walz as the ...

A-plus for service. “Sure, the return of normcore may be a recession indicator, akin to the rise of gastropubs around the ...