This shift prompts a revisit to normcore, a trend that defined the 2010s and seems to be creeping back into the cultural conversation. Coined by the New York trend forecasting group K-HOLE in ...

As consumers tire of relentless micro-trends and the damage of fast fashion, a surprising aesthetic is quietly dominating social feeds in 2025: normcore. Normcore — the minimalist ...

"Normcore" rejects extravagant ... As the trend grew in popularity, and dewy skin and natural makeup looks filled #ForYou pages everywhere, Black and brown creators spoke out about the trend's ...

Normcore was all about white sneakers ... and a growing number of makeup artists who compete to create new looks. Influencer Mia Kennington recently used products from The Gypsy Shrine to ...