Forbes contributors publish independent expert analyses and insights. Zoe is a business growth expert covering sustainable fashion & retail. As consumers tire of relentless micro-trends and the ...

This shift prompts a revisit to normcore, a trend that defined the 2010s and seems to be creeping back into the cultural conversation. Coined by the New York trend forecasting group K-HOLE in ...

Somehow, the essence of the 990 arrives ahead of those things that actually make it a shoe—sole, laces, tongue—beloved for years by normcore icons ... sensible sneaker brand, has captured ...

The collection’s normcore reference also comes in the form ... With similar enthusiasm, Microsoft’s Brand Social Director, Amanda O’ Neal, shared, “At Microsoft, we often say, ‘You ...