This shift prompts a revisit to normcore, a trend that defined the 2010s and seems to be creeping back into the cultural conversation. Coined by the New York trend forecasting group K-HOLE in ...

As consumers tire of relentless micro-trends and the damage of fast fashion, a surprising aesthetic is quietly dominating social feeds in 2025: normcore. Normcore — the minimalist ...

Normcore is a fashion trend (though some, including Vice, insist it's more of a joke). The trend has many different looks, but it hinges on one premise: the wearer opts for clothes meant to be ...

You are normcore. Normcore is gray sweatpants pretending to be trousers. Normcore is a seen-better-days faun-colored golf knit. Normcore is an unlogo’d sneaker. Normcore is the opposite of ...

The Thursday Styles section of the New York Times last week contained a big bloomingarticle on the fashion trend known as “normcore,” which the article helpfully defined in the following way ...

However, normcore, which the Cut claims is being advocated mostly by “Western millennials and digital natives,” seems to be pushing back against clique mentality by creating its own non-clique ...