The introduction of Name, Image, and Likeness (NIL) agreements has fundamentally changed the landscape of college athletics.

USC’s JuJu Watkins is quickly becoming one of the most marketable names in women’s sports, and her latest deal with Fanatics ...

As spring ball gets underway at Kansas State, Avery Johnson will look to build on his first full season as starting ...

Learfield CEO sees NIL marketing momentum amid March Madness as the media and tech company's campaigns for Nissan, State Farm ...

Madness intensifies, Kentucky basketball players Koby Brea and Clara Strack are stepping up both on the court and off, starring in a fresh new ...

The growth of Name, Image, and Likeness (NIL) deals has taken another massive step. High school athletics are growing with NIL deals, and now a Southern Califor ...

The new normal in college athletics is an old idiom: keeping up with the Joneses. A new app may help Oregon State student-athletes do precisely that. Earlier th ...

K-State quarterback Avery Johnson has partnered with Bev-Hub, a Manhattan-based drink manufacturer, to create his very own ...

The Arizona Wildcats are heading to the Sweet 16, led by the success of Caleb Love and Tobe Awaka. During the second round of ...