N, R at 23rd St.; 6 at 23rd St. “NYC” and “NIKE” flash in neon ... This is the deepest selection of Nike running gear you’ll find in the city, including the Nike+ Fuelband (from $99 ...

New York agency Gretel was initially commissioned to refresh Nike ID’s existing visual identity, but the project quickly developed into an overhaul of its brand strategy and a new name: Nike By You.