Nike (NKE) beat modest expectations as it continues to ... Brooke DiPalma is a senior reporter for Yahoo Finance. Follow her on X at @BrookeDiPalma or email her at [email protected].

Some of the biggest names he inked deals with included Nike, Gatorade, Mercedes-Benz, Google, Beats by Dre and Under Armor. Sanders' very first NIL deal was with the headphones company.