Chu's Wicked is now the most-streamed movie for the week of March 17-23, 2025 with 882 million minutes viewed in its first ...

YouTube's TV viewership continues to grow, partly thanks to viewers 50 and older, per Nielsen data. Adults 65 and up nearly doubled their YouTube viewing on TV over the last two years. Traditional ...

New York, NY – March 19, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, has today released its ...

Nielsen has entered into a new partnership with a connected data firm that will allow it to synch the Acxion Real ID into the ...

Nielsen is now using a shorter minimum time to count listening, which is helping to boost key metrics for stations.

Nielsen reveals New Zealand’s financial sector ad spend hits $295.3M amid rising economic pressures and shifting consumer habits, highlighting banks and investment firms adapting to evolving market ...

By John Koblin The Academy Awards drew 18 million viewers on Sunday, ABC said, citing Nielsen data. That is an 8 percent drop from the 19.5 million who watched last year. The audience decline ends ...

AdsWizz and Nielsen have agreed to the extension of an agreement that provides data activation and audience targeting ...

According to Nielsen’s new Big Data + Panel “Reach” methodology, Super Bowl LIX reached a record 191.1 million unique viewers who watched the game for at least 1 minute. As previously ...

Nielsen Ad Intel's Pacific Commercial Lead, Rose Lopreiato, said: “This data reflects how financial institutions are responding to an increasingly pressured consumer landscape. Understanding the ...