At the centre of the campaign is a hugely fun and action-packed new TV spot titled 'Two is More Than One' (below), which pays homage to classic car chases. Twix has also gained a new logo – and in the ...

Beloved confectionary brand Twix has revealed a brand new visual identity, along with a new $70M campaign designed to focus on unity. Whereas previous marketing has used encouraged customers to ...

Twix is adopting a brand position centered on unity after years of marketing its twinned chocolate bars around a left-right divide, per details shared with Marketing Dive. A new global campaign, “Two ...

What's better than one sweet treat? Two sweet treats, according to Twix. Today, Twix unveiled a new spot formally introducing the new campaign. Directed by Vedran Rupic (KRC, Old Spice), the 60 ...

While it might sound like Twix’s new global brand platform, ‘Two is more than one’, is stating the obvious, the chocolate brand takes the concept to a enjoyably surreal conclusion in its new ...

First introduced in the late 1960s in the UK and later in the US, Twix has been a staple of the Mars confectionary conglomerate. With its distinctive twin-bar design, the chocolate bar has ...

Australian director Tim Bullock is behind the new campaign for Twix's 'Twix Harmoniser', a new digital tool aimed at bringing ...

Twix introduces its new global brand platform, ‘Two is more than one’. In a nod to the brand’s unique two bar design, it celebrates the joy of having it all – because Twix gives you a good thing twice ...

The new global brand platform comes from ad agency Adam&EveDDB and focuses on maximalism. In a nod to its two-bar design, Twix celebrates the joy of having it all, as the chocolate bar gives you a ...