I think Celsius might be the Maroon 5 of energy drinks. They’ve been unavoidable for a long time and when you give them a ...

The new energy drink rebrand is in direct contrast to how Jolt was marketed ... Whereas once customers essentially chose ...

The unnamed beverage, a collaboration with sports nutrition and supplements company 1st Phorm, is expected to debut this ...

Rockstar Energy has launched a new “2 for £2” price-marked pack (PMP) proposition across its range. The new multi-buy PMP aims to boost sales and drive ...

Uruguay became this week the second Latin American country where Rockstar has been launched since the brand purchased its licenses in March 2020. The energy drink with added caffeine and vitamins ...

PepsiCo is taking energy drinks in a different direction: less energy hit, more relaxation. The company is rolling out a new line of hemp-infused drinks from its Rockstar Energy Drink brand.