AMC Networks says that it is launching a first-to-market piece of ad tech that will connect viewership of its linear and ...

The overall process of strategy, organization, concept generation, product and marketing plan creation and evaluation, and commercialization of a new product Innovative new products are the fuel ...

A specific, defined series of activities used in marketing a new or changed product or service, or in using new marketing channels and methods Effective marketing is often what separates rapidly ...

The marketer launched the culturally minded — and perhaps overdue — campaign with a spot that aired during the Grammy Awards.

The gaming-focused chat app Discord is readying the launch of its second ad format, part of a plan to ... Discord's SVP of product, said the company would be open to having conversations with ...

In-game audio advertising company Audiomob has launched its CPI (cost per install) audio ad product. The new product will allow advertisers to pay only for installs in a performance-driven model.