The viewer follows a passage being written in an old-timey typeface until there’s a reference to a bottle of Coke. Suddenly, the type appears as the cola company’s script logo. The ad is part of a new ...

It's been 40 years since Coke tried to rebrand itself with new formula to compete with Pepsi in April of 1985. Public pop-up taste-testings were a cultural phenomenon around the time, with many ...

Coca-Cola has played with its vintage-style script logo in new and surprising ways recently, like in a 2024 campaign from VML and WPP Open X that used authentic but unauthorized hand-drawn ...