CÎROC Limonata is the first new flavor since 2022’s CÎROC Passion ... From now until May 31, fans 21+ can text “CIROC” to [24272] or click HERE for a chance to win the ultimate Italian ...

Diageo is exchanging brand rights for vodka brand Ciroc for a majority stake in Tequila brand Lobos 1707. The drinks giant has struck a deal with US investment firm Main Street Advisors for a joint ...

Diageo is trading its ownership of Cîroc Ultra-Premium Vodka in North America for a majority stake in Lobos 1707 Tequila, a brand backed by NBA star LeBron James. The transaction is the first from the ...

Ciroc’s residency will provide artists with ... The CÎROC Blue Dot Creative Residency was an immersive, hands-on experience ...

U.K. spirits maker Diageo formed a joint venture with Main Street Advisors to grow Ciroc Ultra-Premium Vodka in North America and Lobos 1707 Tequila worldwide. The company behind Johnnie Walker ...

“Cîroc and Lobos 1707 have incredible potential, and through this collaboration, we are unlocking new opportunities to accelerate their reach, resonance, and revenue growth in ways that traditional ...

The two settled in January 2024 with Diageo regaining full control of Ciroc and buying Combs’ 50% stake in DeLeon tequila for ~$200M. Diageo plc (DEO) shares are down 2.5% on Monday with a new 4 ...