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How to Get That New Car SmellWhat is it about new car smell that is so enticing? According to Olivia Jezler, the CEO of The Future of Smell, a human’s sense of smell is linked to “the areas of the brain that process ...
A study of volatile organic compounds (VOCs) emitted by new cars on hot summer days finds concerning levels of formaldehyde and other aldehydes. Consumers are familiar with—and even drawn to ...
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The automobile industry, which manages invisible odors, even verifies 'indoor odors' to secure customer trustRecently, the automobile industry has been actively utilizing "fossil" beyond the performance and design of vehicles to ...
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