A new Barbie mobile game by Rollic is coming this year. The potential connection to the movie could boost game sales. The game aims for an immersive experience, tapping into hyper-casual and live ...

Barbie’s got a new body. Three new bodies ... “Yes, some people will say we are late to the game,” says Mazzocco. “But changes at a huge corporation take time.” A 6-year-old girl ...

The Barbie IP got a big boost in 2023 with the release of the Margot Robbie-starring “Barbie” movie, and the iconic doll only ...

Some beloved favorite childhood toys from Mattel are getting turned into manga by one of the biggest publishers, TOKYOPOP.

There were also three female game officials last season ... In addition to the new collection, Barbie is committing to support and empower the next generation of female leaders in sports by ...

She’s a Barbie girl. Aaliyah has joined the hallowed halls of legendary singers immortalized in Barbie form by doll maker Mattel. The collectible Barbie, which celebrates the artist’s enduring ...