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Nestle to launch Vital Pursuit frozen-food brand targeting GLP-1 users
Nestle plans to launch a frozen-food brand Vital Pursuit aimed at consumers who are taking Ozempic and Wegovy. GLP-1 drugs have taken off for weight loss and diabetes treatment, sparking investor ...
biznews.com10d
🔒 High-protein foods for GLP-1 users: Convenience or marketing hype?
Food companies are capitalizing on the GLP-1 trend, offering high-protein, portion-controlled meals. But are they meeting ...
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Nestlé to pump $150m into US frozen-food plant
Earlier this year, Nestlé launched a range of meals in the US designed as a “companion” for those taking GLP-1 weight-loss medication. Nestlé said the range of 12 SKUs will include frozen ...
FoodBusinessNews1mon
Reduced spending by GLP-1 users hits frozen category hardest
The most negatively impacted sectors are frozen, refrigerated, general food and beverages. Circana found GLP-1 users’ monthly ... “What Conagra and Nestle have done are great first steps ...
Business Insider4mon
Are new frozen meals for weight-loss drugs worth it?
An curved arrow pointing right. Weight-loss drugs are everywhere, and food manufacturers are paying attention. Nestle just launched frozen meals tailored for people on weight-loss drugs like ...