But the “We ️ NYC” logo was introduced as a full-page advertisement in Monday’s New York Times and then at a press conference in Times Square, a full-blown assault on our senses.

The city of New York has unveiled an updated version of the iconic “I Heart NY” logo, but native New Yorkers are less than happy about the rebrand. On 20 March, a committee of elected ...

They love New York — and the state’s iconic marketing logo from the 1970s, which local officials are reviving to try to boost the Big Apple’s post-COVID recovery. A fresh campaign to tout ...

Just a few hours after the new “We ️ NYC” logo was revealed on Monday, reaction on Twitter — and beyond — was not merely negative, but brutal. The design is part of a campaign aiming ...

The “I <3 NY” logo is everywhere. It fills souvenir shops, brands billboards and murals, and is found on merchandise around the world. At some point, you’ve probably drank from a logo ...

Nearly 50 years after the original “I ️ NY” logo debuted, officials are rolling out an updated take on the iconic design. But many New Yorkers—and design professionals—are less than ...