After an ambitious switch to a new logo and a bold yet strange advertising pitch, the new Jaguar may be having second ...

Jaguar’s new logo upsets the fans Jaguar will be heading into the new year with a focus on its recently announced all-electric future. Ahead of employing its big plans, the brand has given ...

The new bespoke logo, written as JaGUar, has “seamlessly blended upper and lower case characters in visual harmony”, ...