The wet mud cools them and protects their skin from ... Wealthy businessmen in particular desire rhino horn products as a way to show off that they have enough money and social status to buy ...

Rhino horn is made up of keratin which is the same protein as our hair and nails, and much like them, their horns continue to grow. Rhinos love mud baths because it makes a protective 'mud coat ...

They often find a suitable water hole and roll in its mud, coating their skin with a natural ... while males use them to battle attackers. The prominent horn for which rhinos are so well known ...