"My flippers can't hold Mountain Dew, what a shame," the four-time Grammy ... He hopes his kids, whom he said on TODAY Feb. 5 have been sending him a meme of the ad to try and "humiliate" him ...

Hard Mtn Dew Code Red - Save the Redheads / Hard Mtn ... The activation was engineered for earned media, built on the mechanics of meme culture and Gen Z’s appetite for internet-native storytelling.