If you heard the Mister Softee ice cream jingle, you knew what came next. Kids of all ages would scramble to get money from ...

The iconic ice cream vans came to the city in 1970, delighting generations with sweet treats and becoming a part of the ...

The team recently made its Cup Series debut with reigning Xfinity ... @caitlinwaltrip_ via Instagram) Mister Softee Inc., an American ice cream truck franchise popular in the northeastern parts ...

The iconic Mister Softee jingle is no longer just for the streets—Long Island now has its first-ever Mister Softee ...

It wasn’t easy finding Mister Softee. For someone used to food trucks with fixed locations, chasing one down was new to me. Sure, you can use the iconic East Coast soft serve company’s ...

Ho and two friends introduced the first Mister Softee ice cream truck to Hong Kong in 1970 and the well-known vehicles have since become a beloved staple and popular tourist attraction in the city.

After nearly 70 years of roving around America, old-school mobile truck Mister Softee is circling in on the New York area, opening its first spot on Long Island following the 2024 debut of a ...

The new owner has been dishing up ice cream from his Mister Softee trucks for nearly two decades. While he still has four ...