Kitty Henderson says her name, image and likeness deal with Moolah Kicks has been a perfect fit. For most of this season, the Columbia women’s basketball standout wore shoes that helped her ...

Natalie White saw a problem in the basketball world and created her own shoe to fix it. Her brand, Moolah Kicks, is in 631 ...

While the name Lillian Ellison may not be well-known to sports-entertainment fans, her alter ego is one that will never be forgotten: The Fabulous Moolah. In the world of women's wrestling ...

As of 2024, Moolah shoes were in 631 stores. Retail sales jumped 47% from 2023 to 2024. Moolah has had NIL deals of varying degrees with more than 80 basketball players. They include UConn's ...

Kitty Henderson says her name, image and likeness deal with Moolah Kicks has been a perfect fit. For most of this season, the Columbia women’s basketball star wore shoes that helped her often ...

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