Nitin Saini, Vice President - Marketing at Mondelez India Foods talks about the contrasting 5Star and Dairy Milk campaigns, ...

At the end of the day, an anti-Valentine’s Day campaign is still a Valentine’s Day campaign. As Ayush Nambiar, director of ...

In a world where Valentine’s Day marketing often feels like a sea of hearts and roses, Cadbury 5 Star has decided to swim ...

Nitin Saini, Vice-President Marketing- Mondelez India, said, “At Cadbury 5 Star, we’ve always championed the virtue of doing nothing. Valentine’s Day often comes with a lot of pressure of ...

This is the company's second launch under the Chocobakery sub-category, in less than a year, after the launch of Cadbury Chocobakes Choco-filled Cookies, said Mondelez India in a statement.