From ringtones, ring-backs and wallpapers to applications, games, virtual goods and video, the mobile content industry in the United States is booming like never before. We are currently seeing a ...
That presents an enormous opportunity for businesses that translate and tailor their mobile content for local audiences. Mobile user acquisition firm Appia conducted a study about the benefits of ...
A group of mobile content providers is on the hook for more than $10 million to settle a class action lawsuit, even though all of the companies involved deny any wrongdoing. The mobile content ...
Coca-Cola, Kentucky Fried Chicken and Urban Outfitters are among a growing number of brands tackling mobile and user-generated content to connect to marketing-averse millennials. With more marketers ...
Aside from making phone calls, consuming mobile content is the most popular smartphone activity among owners of smartphones: 93% say they regularly access mobile content and information, while 59% ...
The National Basketball Association is placing an increasing emphasis on mobile content as a key element of its strategy to engage fans across all media channels. The NBA tapped digital content ...
A mobile-focused future “By investing in mobile content, we can reach a lot of new people who don’t yet own a Quest headset and ultimately grow the pie for everyone," Meta wrote in a blog post.
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