As brands increasingly shift ad spend toward mobile, APPS is capturing that demand ... set the stage for margin expansion and improved cost discipline. However, U.S. device volume softness poses ...

"Mobile advertising is more effective than online advertising," he said. "Based on targeting, the cost for to engage one consumer on their handset is a practical, usable tool for brands to drive ...

it saw that mobile video was 6.5 times more effective than mobile display ads. While these advertising rates are more expensive, the rise of mobile video viewing is proving that it is worth it. Brands ...