In a sign of the growing role that mobile email is playing for retailers, as many as 63 percent of consumers say they would make a purchase from an email received on a mobile device, according to ...

Email marketers must consider the situational context of mobile use as it pertains to brand. The data is based on a sampling of approximately 155.3 million emails sent Oct. 1-Dec. 31. The results ...

However, the intelligence gathered back then is not even a microscopic fraction of the volume of consumer data being gathered now through mobile devices (Lynch, 2012). As consumers adopt smartphones ...

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